Automattic’s Purchase Of Simperium Highlights Mobile Device Focus

WordPress.com parent company Automattic purchased data moving firm Simperium recently; a move that highlights how Cloud Computing is trending toward remotely shared information on mobile devices. Simperium’s Simplenote note-taking application for the iOS has caught on and become a mainstay free service by allowing end-users to share information and collaborate on documents such as family shopping lists and event planners.

Matt Mullenweg

In a January interview, Automattic founder Matt Mullenweg stated that “Simperium seems like a genuine utility for our own apps, and for other people as a service. And Simplenote, as a product, I love, and it’s just darn handy. I think they can help us completely revamp our mobile apps. Right now, we download the entire blog post every time in our apps. Simperium only sends the [difference]. It’s way more bandwidth-efficient, and the online-offline opportunities will be huge.”

A Look At Simplenote

The Simplenote application provides a secure method for synchronizing notes on mobile devices, computers, and web browsers. Maintaining a shared grocery list with roommates and family members plus the ability to publish class and meeting notes are just a couple of ways that the software can be used on a daily basis. Notes are encrypted when they synchronize meaning data is securely transferred.

Simplenote Services

Note organization can be achieved by using tags that are completely searchable and filterable within the application and important entries can be pinned to appear at the top of your own list. Notes are continuously backed up and older versions of your entries can be instantly retrieved thanks to the “Back In Time” function. Because Simplenote is an open platform, there is practically no limit on its future capabilities as developers create extensions.

More About Data Moving

Simperium markets itself as a “new kind of data layer. As your app reads and writes data, Simperium circulates that data everywhere it’s needed. You add a Simperium library to your app and initialize it. This library keeps a persistent connection to the Simperium hosted service. The Simperium libraries and service work together to efficiently move data around for your users.

Simperium Data Transfer Process

You can add Simperium to your backend services as well. This lets you keep a mirrored copy of your app’s data in your own database, integrate with other services, manage curated content, and more.”

Integrating Simperium Team

Simperium, which is on page to soon become one of WordPress.com’s developer services, was founded by Mike Johnston and Fred Cheng; both of whom have already joined Automattic’s team. The official press release informs users that the firm is “going to keep expanding Simperium as a tool for building apps. Adding Simperium to apps that can work from a local datastore lets you automatically synchronize data across different instances and platforms.

This way of building apps feels natural, a model where the developer can focus purely on the data itself, not networking or APIs. Synchronizing data is just part of the problem though. We’ll be adding better support for things like binary syncing and collaboration, along with a wider variety of client libraries.”

Simplenote 188x158

At the end of last year, Matt Mullenweg (who considered investing in Simperium before buying the firm outright) granted a number of interviews and wrote a blog post reiterating Automattic’s commitment to focusing on mobile device services in 2013. Whether it’s more responsive templates or programs such as Simplenote, developers are growing increasingly aware of just how much time users spend utilizing applications on their smart phones.

Simplenote’s functionality could be enhanced exponentially through the use of extensions that make the application useful for an expanded number of purposes, as data synchronization among Smart devices is viewed by many to be in its infancy.

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